Surgery-free facelift: Instead of going under the knife, patients are taking advantage of new technologies that mean plastic 'surgery' is less invasive than everAn astonishing 14 million Americans underwent cosmetic procedures last year.
But, increasingly, patients are not going under the knife, instead taking advantage of new technologies that mean plastic 'surgery' is less invasive than ever.
A new skin-tightening device, for example, negates the need for a scalpel and shaves hours off time under anaesthetic and recovery time.
Incisions are shorter and fewer, reports ABC's 20/20 - and the processes are certainly geared towards the less squeamish, a fact that is sure to boost the bottom line of the $10 billion per year business.
Advances in high-tech procedures come with a hefty price tag attached.
Dr Doug Steinbrech, a New York specialist performs a new facelift with the device at a cost of an eye-watering $35,000.
And a day to re-sculpt a face using ultrasound and lasers costs an astonishing $11,000. The very busy mother, who has never had any cosmetic procedures or treatments - even a facial - before, is clearly pleased with the outcome.
She told ABC that the results 'look so natural' and, just three weeks after her non-surgical boost, said: 'I noticed I don't have to pick up my eyelid to put on makeup anymore.'
Watch the full story on The Cutting Edge, a 20/20 special, this Friday at 10pm.
source: dailymail
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